Ok, here it is the final post on a business (marketing) book I'm reading, Why She Buys.  Someone please remind me to NEVER try this again.  I am a storyteller and enjoy telling and hearing a good story.  Writing these ...

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17 Feb, 2010  |  Written by goodlifediva  |  under Books I'm Reading, Womanhood

This post is picks up where I left off on Monday's post, Ain't I A Woman.  It's mainly about the gender differences discussed in the book, Why She Buys.    According to the author, Bridget Brennan,  her goal in writing ...

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Last week, I talked a little about I book that I am reading entitled, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers.   The next few posts on the book are not really a review of ...

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Gender is the most powerful determinant of how a person views the world and everything in it.  It's more powerful than age, income, race or geography. - excerpt from Why She Buys: The New Strategy for Reaching the World's Most ...

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One of my favorite things to do is go to the bookstore.  I can literally spend hours in a bookstore.  Fortunately, for me, so can my husband and children.  Saturday evening, we loaded everyone into the car went to dinner ...

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